Ampetronic Limited

Case Study

Ampetronic Limited are the Worlds’ leading induction loop manufacturer and system designers. The Midlands based business turned to Bluecube when they decided to relocate their head office in Newark, Nottinghamshire.

When Bluecube began the consultancy, Ampetronic were using an old BT Meridian phone system with ISDN2 and expensive calls. The primary internet connection for the business could not cope with the daily burden and slow internet traffic was causing the business problems.

Included in this case study:

  • IP-ISDN voice service
  • iPECS business phone system
  • EFM (Ethernet First Mile) business internet

Bluecube recommended and implemented an EFM (Ethernet First Mile) dedicated internet connection offering 15:15 mbps symmetric speeds with a 6 hour fix guarantee. The cost of EFM was significantly cheaper than Ethernet the fibre optic alternative and delivered the speed the business required. Bluecube project managed the smooth and fast installation of the EFM circuit.

At the same time as EFM was being implemented, Bluecube implemented an IP based ISDN alternative. IP-ISDN from Bluecube offers up to 50 channels on a single bearer and at a much lower cost per channel than the digital ISDN2 or ISDN30 services. Call costs over IP-ISDN were also reduced by around 40% from the rates from the previous provider.

An Ericsson-LG iPECS business phone system was installed at the new head office with remote extensions at the separate warehouse site. The iPECS system allowed Ampetronic to use the IP-ISDN service with a separate analogue line connected as a resilience measure. The phone system features included voicemail, auto-attendant, Phone-Link desktop software that enabled click to dial and easier management of IP phones with some brilliant in call options. Voicemail to email, call recording and call queuing are also standard features of the iPECS system. Integration with the businesses Microsoft Dynamics CRTM system was another strong feature of the iPECS and Bluecube provided end user training to ensure that staff were getting the full benefit of their new communications solution.


"Bluecube offered us significant savings, but the decision to move was not entirely cost based. Bluecube's own service desk and the service provider they chose to use for our ADSL & landline solution, offer us total support for services that are essential for the day to day running of our business."

James Killington,
UK Operations Manager, Ecco Shoes UK